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Wilson Sporting Goods Turns First Physical Stores into Ultimate Urban Playgrounds

VMS

The sporting goods retailer has existed for elite athletes as a wholesale brand for more than 100 years, being the “official ball of everything” from tennis to golf. For aspiring sportspeople, Wilson products existed on a par with everything else in department stores and retailers like Dick’s Sporting Goods.

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Couldn’t Attend IRDC 2021? Here’s What You Missed

VMS

LEFT) Brian Solis opens IRDC with a compelling keynote; (ABOVE) VMSD’s Jennifer Acevedo sits down for a fireside chat with Dick’s Sporting Goods’ Toni Roeller; (BOTTOM) Bevan Bloemendaal led a panel discussion on designing healthy spaces. After a slew of engaging case study presentations from our event sponsors the morning of Sept.