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Taylor Swift offers a masterclass in marketing. Here’s what retailers can learn

Inside Retail

Rather than investing in and delivering on their brand promise, they focus on other, often supplementary, marketing strategies such as launching engaging campaigns, brands may believe they can substitute competence with warmth. Swift’s brand promise has always centred on quality products.

Marketing 290
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Rizq Art Initiative opens in Abu Dhabi today

Design Middleeast

The UAE is set to welcome a major new addition to the country’s burgeoning artistic landscape. Rizq Art Initiative (RAi) an independent cultural institution will open its doors in Abu Dhabi on November 23 2023 with the goal of highlighting, nurturing and disseminating the exciting talent of artists from the Global South.

Art 105
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The Iconic launches First Nations fashion incubator program

Inside Retail

The collaboration is an extension of The Iconic’s long-term cooperation with FNFD (First Nations Fashion + Design), which combines the brand’s e-commerce experience and worldwide network as part of Global Fashion Group (GFG), with the insight and perspective FNFD provides from their community participation and industry impact.

Fashion 130
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Crafting luxury brand narratives through popup stores

Retail Focus

Crafting brand narratives through popup stores can be an effective strategy to engage customers, create buzz, and build a unique brand experience. Creating interactive experiences: Engaging customers through interactive experiences that allow them to connect emotionally with the brand is essential.

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The Art and Business of Christmas Windows in Retail

Retail Focus

During Christmas, when the ingenuity and artistic flair invested in window displays reach an unprecedented zenith, this role shines even more brightly than it does in any other season. Retailers who incorporate interactive elements can encourage passersby to engage with the scene, which enhances the overall experience and makes it memorable.

Art 264
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Why Taking Shape’s recent collab is centred on reconciliation

Inside Retail

So we’ve worked to provide them with ongoing reasons to come back into our stores, and engage with the brand. We’re continuing to work on providing customers with a strong reason to engage with the brand, because “feel good fashion” is more than just whacking on a dress.

Fashion 130
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Covent Garden’s historic market building has turned into a neon wonderland

Retail Focus

Covent Garden has unveiled its latest art commission by British artist Chila Burman who has taken over the historic Market Building with an immersive large scale light installation. Inspired by Chila’s family history, Indian culture and feminist perspective, the installation will be in situ until October.

Marketing 162