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Taylor Swift offers a masterclass in marketing. Here’s what retailers can learn

Inside Retail

Nothing replaces delivering on brand promise As obvious as it may sound, we have seen many brands take the concept of “delivering on brand promise” for granted, assuming they can win over consumers’ hearts and wallets through shortcuts.

Marketing 290
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Rizq Art Initiative opens in Abu Dhabi today

Design Middleeast

The UAE is set to welcome a major new addition to the country’s burgeoning artistic landscape. Rizq Art Initiative (RAi) an independent cultural institution will open its doors in Abu Dhabi on November 23 2023 with the goal of highlighting, nurturing and disseminating the exciting talent of artists from the Global South.

Art 105
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The Art and Business of Christmas Windows in Retail

Retail Focus

During Christmas, when the ingenuity and artistic flair invested in window displays reach an unprecedented zenith, this role shines even more brightly than it does in any other season. Retailers who incorporate interactive elements can encourage passersby to engage with the scene, which enhances the overall experience and makes it memorable.

Art 264
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Crafting luxury brand narratives through popup stores

Retail Focus

With the customers’ increased demand for novelty and uniqueness, brands could be inclined to present concepts that meet their needs. Crafting brand narratives through popup stores can be an effective strategy to engage customers, create buzz, and build a unique brand experience. Crafting brand narratives through pop-up stores.

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How Jidu’s Roboverse experience centre is disrupting the auto industry

Inside Retail

The aim is to engage with users in a new digital experience journey, to create a ‘fourth space’, blending the digital universe with the real world. At present, the Roboverse juxtaposes robocars, digital twins, ubiquitous artistic and stylish elements in a conceptual assumption on future life.

Art 130
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Sustainability, Well-being, and the Building Blocks of a Biophilic Workplace

All Work

A workplace design approach that engages sustainability and well-being as interconnected and complementary offers more opportunities for innovation, substituting a piecemeal, a-la-carte mindset, with a holistic attitude toward the role of design in elevating the quality of life for both people and the planet.

Outdoor 106
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The Verse control kit helps kids immerse themselves in the metaverse

Design Wanted

Right now, that required future-focused concepts, much like the Vers collection…. South Korean designers Ha-Yeon Yoo and Ye-Jin Kim have come up with a concept set of tools aimed at engaging young children with the metaverse. From a design perspective, Vers follows the trend for most smart home technology.

Concept 52