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Taylor Swift offers a masterclass in marketing. Here’s what retailers can learn

Inside Retail

Rather than investing in and delivering on their brand promise, they focus on other, often supplementary, marketing strategies such as launching engaging campaigns, brands may believe they can substitute competence with warmth. Swift’s brand promise has always centred on quality products.

Marketing 290
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The Art and Business of Christmas Windows in Retail

Retail Focus

During Christmas, when the ingenuity and artistic flair invested in window displays reach an unprecedented zenith, this role shines even more brightly than it does in any other season. Retailers who incorporate interactive elements can encourage passersby to engage with the scene, which enhances the overall experience and makes it memorable.

Art 264
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Why Taking Shape’s recent collab is centred on reconciliation

Inside Retail

So we’ve worked to provide them with ongoing reasons to come back into our stores, and engage with the brand. We’re continuing to work on providing customers with a strong reason to engage with the brand, because “feel good fashion” is more than just whacking on a dress. We’ll continue to work with them in the future.

Fashion 130
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How Tumi’s creative director Victor Sanz finds inspiration in everyday life

Inside Retail

As a designer initially involved in immersive learning, traversing the globe to engage with fabrications, factories, and the holistic development of my craft as a designer and artist. Consequently, we are bestowed with the unique ability to profoundly influence how people engage with our brand and products.

Art 130
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Recycled nylon, video and dance: Camilla & Marc showcases the ‘new normal’

Inside Retail

By the end of 2022, the business is working to ensure 100 per cent of all their garment linings will be made from recycled sources. Each artist encapsulates their perspective weaving in connection to country, air, ourselves and hope. The show must go on. It’s a bold move by a fashion brand and one to applaud.

Fashion 130
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Graphic design is helping UK basketball courts bounce back

Design Week

. “As long as the lines are on there, you can do pretty much anything.” Four years ago, he founded Project in the Paint, with the aim of revamping local courts and engaging people with the sport. “They just want to be engaged with the sport, and maybe never have before.”

Design 143
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The Verse control kit helps kids immerse themselves in the metaverse

Design Wanted

South Korean designers Ha-Yeon Yoo and Ye-Jin Kim have come up with a concept set of tools aimed at engaging young children with the metaverse. South Korean designers Ha-Yeon Yoo and Ye-Jin Kim have come up with a concept set of tools aimed at engaging young children with the metaverse – ©Ha-Yeon Yoo X Ye-Jin Kim.

Concept 52