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A David v Goliath showdown unfolds: Emerging toy company defying industry titans

Inside Retail

From modest beginnings in the world of book trading to curating a diverse array of brands, including the recent sensation, Kazaang, BMS Brands has epitomised the spirit of the underdog since its inception. You can also connect with them on social media via Facebook , Instagram and LinkedIn.

Artistic 130
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Elevating the Festive Season: The Significance of Luxury Pop-Up Stores During Christmas

Retail Focus

Unique Shopping Experience: Luxury brands use pop-up stores to curate a unique and immersive shopping experience. Promotion of Gift Ideas: Luxury pop-up stores showcase curated gift ideas, simplifying the shopping process for customers seeking sophisticated presents.

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Day two at NRF: Retail bosses debunk Gen Z myths and discuss growth

Inside Retail

Digital strategies to decode Gen Z” was the topic of one of the opening panels. A few ways that H&M is attempting to differentiate the in-store shopping experience in various locations is by having specially curated Spotify playlists for specific stores or having a different noted fragrance for a store.

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Crafting luxury brand narratives through popup stores

Retail Focus

Crafting brand narratives through popup stores can be an effective strategy to engage customers, create buzz, and build a unique brand experience. Moreover, brands could encourage customers and visitors to actively participate and share their experiences through social media.

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How fashionista Trinny Woodall created her own beauty empire

Inside Retail

And you don’t really even get that at a counter unless you have an incredibly experienced makeup artist. Many makeup artists didn’t necessarily treat each woman differently; they would put the red lip of the season on. Can you tell me about your content strategy and what it involves?

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Abracadabra! Luxury Pop-up Stores Bringing Fantasy to Real Life

Retail Focus

Collaborating with Other Brands, Artists, Communities: Prada works with emerging designers, artists, and local communities to create ephemeral boutiques that showcase their collective creativity. The Ephemeral Luxury Brand Strategy. All this delivered in an enchanting and immersive atmosphere.

Art 100
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Analysis: Why Harvey Nichols’ new NFT retail space is “a wildly clever idea”

Inside Retail

The innovative concept named ‘HN NFT Vault’, invites customers to browse and purchase digital art NFTs from a curated selection of globally recognised projects. There are reports Meta will be following close behind, in an effort to push NFTs into mainstream social media platforms. Creative industries adapt.