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Taylor Swift offers a masterclass in marketing. Here’s what retailers can learn

Inside Retail

Nothing replaces delivering on brand promise As obvious as it may sound, we have seen many brands take the concept of “delivering on brand promise” for granted, assuming they can win over consumers’ hearts and wallets through shortcuts.

Marketing 290
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Gonzalez Haase AAS evokes Iceland's volcanic landscape at 66º North store

Dezeen

The Berlin-based studio headed by Pierre Jorge Gonzalez and Judith Haase set out to create a holistic concept for the store that represents Iceland in an original way, rather than relying on stereotypes. These curved walls create different perspectives and atmospheres," the design team added.

Texture 116
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How Jidu’s Roboverse experience centre is disrupting the auto industry

Inside Retail

Following last year’s launch of the Lunar Edition of the first robocar Robo-01, we plan to deliver the first mass-produced Robo-01 and unveil the second smart sedan Robo-02,” he said. At present, the Roboverse juxtaposes robocars, digital twins, ubiquitous artistic and stylish elements in a conceptual assumption on future life.

Art 130
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Bath beers and blowdries: The next level of hybrid retail

Inside Retail

A hybrid retail concept goes beyond the traditional retail experience of stores displaying products, assisting customers with the selection and proceeding with the transaction. The Blow Bar concept is simple yet complex. But the persistence of what I believed was a perfect concept was what pushed me to keep going.”. Blow Bar Co.,

Concept 130
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Inside Piccolina Gelateria, Australia’s chicest gelato chain

Inside Retail

IR : I know you have seven stores in Melbourne, and they’re quite special from a design perspective. When I started the business, I used some of my contacts in the design world to talk through the concept of what I was trying to do – execute a space where people feel like they can come and gather and experience more than just eating gelato.

Location 246
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Deniz Aktay and the potential of hyper-realistic furniture renders

Design Wanted

“Up to now, these channels with millions of viewers were rarely opened for unknown artists and designers but mostly reserved for established professionals. Before embarking on a rendering, Aktay likes to sketch his concepts. Here it is important to relieve yourself from geometrical and perspective correctness and to sketch freely.

Harmony 98
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Why Nature Baby is investing in community stores

Inside Retail

From there, we went to London, and we ended up living in the East End, near the Spitalfields Market, which was a melting pot of artists, designers, and activists, and had all these stalls of people who were consciously making things. It’s still new, but it’s a concept we want to explore a whole lot more. IR: What a great idea.

Art 130