Remove tag influencer-marketing
article thumbnail

Four out-of-the-box influencer marketing strategies

Inside Retail

Like just about every industry, the influencer economy evolved significantly from 2020 to 2021. For many content creators and their followers, the aspirational ethos of pre-pandemic influencer posts was replaced by emphasising social impact and authentic connection. influencers marked a 94 per cent YoY expansion. million EMV.

Strategy 130
article thumbnail

6 Things You Need for Retail-Ready Packaging

Creative Displays Now

New merchandisers and creators are making their way into the market, and if your packaging doesn’t catch your audience’s attention, they’ll go for the brand that does. Nearly three-quarters of consumers (72%) are influenced by a product’s packaging design when making a purchasing decision. The Design Structure.

Display 98