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Experimental Perfume Club selects Seven Dials for flagship boutique & laboratory

Retail Focus

Shaftesbury has announced that Experimental Perfume Club (EPC), renowned for its educational and experiential approach to perfumery, has opened the doors to its first ever ‘lab-boutique’ at 53 Monmouth Street in Seven Dials. . The alfresco sets will take place on select Saturdays between 2-7pm until early summer. .

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Aimé Leon Dore's London boutique homages modernist architect Adolf Loos

Dezeen

Located on Broadwick Street in London's Soho, the two-storey boutique is the brand's second outpost and first international flagship, designed in collaboration with London-based West Architecture. Aimé Leon Dore's first international flagship is located in London's Soho. Much like the main retail space, Cafe?

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Fashion label Farage opens five-story concept store in Sydney

Inside Retail

The gallery-like store, housed in a heritage building, is set to “redefine the shopping experience for fashion enthusiasts and design aficionados alike”, delivering to consumers a range of high-tech performance garments and ready-to-wear staples alongside the tailored suiting.

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David Chipperfield Architects designs minimal Akris boutique in Washington DC

Dezeen

The Milan office of David Chipperfield Architects has designed a minimalist boutique for fashion brand Akris in Washington DC , featuring pleated walls and displays suspended from thin wires. The Akris store is located on I St NW in the US capital. "DCA The boutique debuts a new design concept for the brand's retail spaces.

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Longchamp redefines its retail footprint with très chic Melbourne apartment

Inside Retail

Amalgamation of art, design and comfort The brand’s subsidiary in Australia and New Zealand worked closely with Longchamp’s global and regional architecture departments to adapt the new store concept to the layout of the location layout and the heritage of the building.

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Crafting luxury brand narratives through popup stores

Retail Focus

Consistency in storytelling helps maintain the brand’s identity across different luxury pop-up locations. They have organized pop-up experiences in different locations, showcasing their iconic luggage and accessories while providing insight into the brand’s history and know-how.

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Cúpla decorates Rixo Marylebone store with hand-painted murals

Dezeen

Interior design studio Cúpla has completed a boutique for fashion brand Rixo in central London that features hand-painted illustrations and colourful zellige tiles. The interior designer had previously designed the brand's flagship store on the King's Road and wanted the refurbished Marylebone location to have a similar feel.