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Romantic femininity, tone and texture are at the heart of steele. HOUSE flagship

Retail Focus

From the tactility of finishes that ignite the senses, to the saturation of natural light that makes for a dreamy retail atmosphere. The boutique is the first of its kind, bringing the primarily online retail company steele into the physical realm, with help from interior design firm The Stylesmiths. has established online.

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Neri&Hu creates "wooden hut" and "cave-dwelling" interiors for Shanghai stores

Dezeen

Chinese studio Neri&Hu has completed two retail spaces for Shanghai fabric and fashion company Jisifang, using wood and concrete to evoke "a more primitive state of being". Skylights on the ceiling, as well as full-height glass windows on one side, fill the space with plenty of natural light.

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Al-Jawad Pike creates marble "immersive experience" for APL's Soho flagship in NYC

Dezeen

British architecture studio Al-Jawad Pike has used colourful marble for the interiors of trainer brand Athletic Propulsion Labs’ second flagship store in Soho, New York City. The textured display plinths were developed with a bespoke fabricator based in New York, who CNC-carved the forms.

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FOG Architecture creates "modern cave" for ToSummer's Beijing store

Dezeen

Chinese studio FOG Architecture has added curved walls, mirrored surfaces and faux stone to the interiors of aromatherapy brand ToSummer's flagship store in Beijing. Located in Beijing's Taikoo Li Sanlitun shopping village, FOG Architecture designed the 170-square-metre ToSummer store to recall the atmosphere of a cave.

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Theory opens layered flagship store on Regent Street

Retail Focus

Architecture studio Sybarite have created a retail concept for the new Theory flagship store located on 101-113 Regent Street. This will be part of a ‘connected retail space’ with Uniqlo, also owned by Fast Retailing. Seamless form and transition exist between the plaster of the walls and the ceilings.

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Plantea Estudio designs intentionally unfinished Veja store "to look like we didn't do anything"

Dezeen

The retail space is housed in a building in the centre of Madrid, which has functioned as a shop, a restaurant and a bank office since its construction around the turn of the 20th century. That kind of brick structure brings you to the origins of architecture, to a temporal language," the studio said. "It

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Ten outlandish shop interiors that reimagine the retail experience

Dezeen

Below are 10 unusual retail spaces recently covered on Dezeen: Photo courtesy of Balenciaga. Brooklyn-based Ringo Studio designed this retail space in New York City for fitness brand Bala as a pastel-coloured "playground" containing giant replicas of its products. Harmay Hangzhou, China, by AIM Architecture.

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