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Romantic femininity, tone and texture are at the heart of steele. HOUSE flagship

Retail Focus

From the tactility of finishes that ignite the senses, to the saturation of natural light that makes for a dreamy retail atmosphere. The boutique is the first of its kind, bringing the primarily online retail company steele into the physical realm, with help from interior design firm The Stylesmiths. has established online.

Texture 290
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Mooradian Studio sprays London boutique interior with recycled newspaper pulp

Dezeen

Architecture office Mooradian Studio used spray-on paper pulp to create a bumpy texture across the walls and ceilings of north London menswear store Natalino. This lends the space a feeling of cohesion in addition to providing the desired tactility. "I

Interior 105
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Neri&Hu creates "wooden hut" and "cave-dwelling" interiors for Shanghai stores

Dezeen

Chinese studio Neri&Hu has completed two retail spaces for Shanghai fabric and fashion company Jisifang, using wood and concrete to evoke "a more primitive state of being". The two adjacent stores are located at Panlong Tiandi development in Shanghai.

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BLUE Architecture Studio inserts rustic cabin into Hangzhou furniture store

Dezeen

Beijing-based BLUE Architecture Studio has erected washed stone partition walls and an entire wooden cabin with a pitched roof inside this store in Hangzhou , China. The spatial design revolves around the materiality of the interior, natural texture and artisan craftsmanship, reflecting Lost & Found's philosophy of art and daily life.".

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Ten outlandish shop interiors that reimagine the retail experience

Dezeen

A pink furry fashion boutique, a cosmetics store styled like a 1970s office and a streetwear outlet adorned with a chandelier of Nike trainers feature in this roundup of weird and wonderful retail interiors. Below are 10 unusual retail spaces recently covered on Dezeen: Photo courtesy of Balenciaga. Architecture.

Reimagine 145
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Al-Jawad Pike creates marble "immersive experience" for APL's Soho flagship in NYC

Dezeen

British architecture studio Al-Jawad Pike has used colourful marble for the interiors of trainer brand Athletic Propulsion Labs’ second flagship store in Soho, New York City. The textured display plinths were developed with a bespoke fabricator based in New York, who CNC-carved the forms. The photography is by Ståle Eriksen.

Layout 92
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FOG Architecture creates "modern cave" for ToSummer's Beijing store

Dezeen

Chinese studio FOG Architecture has added curved walls, mirrored surfaces and faux stone to the interiors of aromatherapy brand ToSummer's flagship store in Beijing. Located in Beijing's Taikoo Li Sanlitun shopping village, FOG Architecture designed the 170-square-metre ToSummer store to recall the atmosphere of a cave.