Inside Retail

JANUARY 16, 2024

Throughout every year, there are many events and days where causes are recognised or celebrated that offer opportunities for brands to engage with their customers. Earlier this month, we shared how brands can integrate these events into their annual marketing plan, using email , SMS and mobile push functions in Klaviyo’s platform.

Marketing 130

Marketing Promotion Engagement Flow 130

Inside Retail

NOVEMBER 7, 2023

BFCM is the time when retailers have the opportunity to implement multiple discount plans, countdown promotions and a focused, concentrated program of engagement with existing and new customers. Flows guide deal-driven leads through the marketing funnel and will delight loyal customers with relevant content.

Flow 130

Flow Engagement Promotion Strategy 130

Inside Retail

FEBRUARY 26, 2024

From March 6 to April 20, the fashion label will open the Paul Smith Clubhouse at Nordstrom’s New York City flagship, a retail takeover that will include cocktails and bites in addition to apparel. The line also includes unique spins on menswear fabrics such as polka dots, pinstripes, herringbones, and an orchid-focused floral.

Department Stores 130

Department Stores Fashion Shopping Engagement 130

Inside Retail

NOVEMBER 27, 2023

As we edge closer to 2024, this phygital wave is being propelled by a raft of emerging technologies that promise to redefine the contours of retail operations, marketing strategies and customer engagement paradigms. Here, we delve deeper into some of the key technologies already steering this change.

Consumer 147

Consumer Engagement Shopping Pattern 147

Inside Retail

OCTOBER 11, 2023

A few years ago, it seemed like every new brand making noise in the market was adopting a direct-to-consumer (DTC) business model. The retail giant has since sold Bonobos to WHP Global and Express for $75 million, after paying $310 million for the apparel brand in 2017.) Absolutely.

Engagement 130

Engagement Strategy Consumer Marketing 130

Parcel Pending

DECEMBER 30, 2021

If you want to know how to enhance the customer experience in retail , you should stay abreast of emerging trends, such as self-checkout options and automation. These innovations can help offset a reliance on workers, allowing them to spend more time on customer engagement on the sales floor. Brands include Allbirds and REI.

Merchandising 52

Merchandising Customer Engagement Line Fashion 52

CRP

JANUARY 27, 2023

Businesses – startups or big players – have inundated the online world with marketing static. This is why the demand for unique and innovative digital marketing strategies has increased. According to studies, influencer marketing platforms are expected to hit a market size of $370 million by 2027.

Gifts 52

Gifts Fashion Color Promotion 52