2021 IVC First Place: “Market by Macy’s” (In-Store Apparel Presentation)
VMS
AUGUST 18, 2021
M ARKET BY MACY’S, a concept created by Macy’s (New York), is a more curated and exploratory version of the storied company’s typical effort. Dynamic environmental graphics engage shoppers and complement the local neighborhood,” says Novak. Engaging signage allows customers to learn more about the creators behind various products.
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