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Levi’s GM for Southeast Asia explains why the region “holds immense potential”

Inside Retail

The grand reopening of Levi’s Bangkok flagship at CentralWorld marks a significant milestone in the brand’s direct-to-consumer trajectory and speaks to its commitment to the region. The region holds immense potential, with its vibrant markets and growing consumer base of young millennials and Gen Z shoppers.

Apparel 147
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From tradition to tailors: Levi’s exec unpacks the Kyoto retail experience

Inside Retail

According to David Hamaty, general manager for North Asia at Levi Strauss & Co, the decision to reopen the store in Kyoto was led by a desire to elevate the shopping experience for consumers. Beyond store decor and design, we’re also incorporating elements of the city’s culture within the apparel we retail in the store,” he explained.

Tailored 130
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Meet Nakedvice, the brand founded by best friends in the Sportsgirl stockroom

Inside Retail

billion apparel industry in Australia. Despite a slight dip in 2020, the global apparel market is set to grow to about US$2 trillion by 2028, from US$1.79 Locally, women’s apparel represents the largest segment with an estimated market volume of US$11.86 billion; the men’s apparel market is about half of that, worth US$6.35

Apparel 130
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The strategic thinking behind Sportscraft’s first-ever swimwear collection

Inside Retail

Sportscraft isn’t the only Australian retailer adding to its product offering, pureplay online retailer Surfstich recently broadened its horizon away from the shoreline to diversify into snow, skate, outdoor, activewear and street style apparel. Globally, the swimwear market was valued at US$19.79 billion by 2030.

Curate 246
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Why New Balance is putting people at the heart of its new store concept

Inside Retail

New Balance recently revealed a new retail concept store at Paragon Shopping Centre in Singapore centred on experience and carrying a curated selection of footwear and apparel that caters to athletes and fashion enthusiasts. The open concept creates a space where consumers can shop cross-category to match their personal style.

Balance 130
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What 7-Eleven’s acquisition means for its approach to brand partnerships

Inside Retail

Retailers are increasingly taking a community-first approach to marketing, leveraging their understanding of local industries embedded in local culture to build brand awareness and relationships with consumers. But what happens when a retailer is acquired by an international business without that local knowledge?

Marketing 263
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From New Balance to Louis Vuitton: Why brands are tapping into tennis

Inside Retail

New Balance recently signed a three-year deal as the official performance apparel and footwear provider of the Australian Open and United Cup. This means the brand will have a retail presence at the Grand Slam Oval and a custom AO co-branded line of apparel. Old sport, New Balance approach.

Balance 130