2021 IVC First Place: “Market by Macy’s” (In-Store Apparel Presentation)
VMS
AUGUST 18, 2021
M ARKET BY MACY’S, a concept created by Macy’s (New York), is a more curated and exploratory version of the storied company’s typical effort. Other notable visual elements, like feature walls and brand story cards, help shoppers connect with local brands and merchandise through storytelling, Novak explains. Jungle Bells.
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