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Can Gen Z intimates brand Parade maintain its cult status post-acquisition?

Inside Retail

Earlier this month, popular US-based intimates brand Parade was acquired by Ariela & Associates International (AAI), a global manufacturer of branded and private-label apparel.

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Kohl’s to Add Tommy Hilfiger to 600 Stores

VMS

Beginning with men’s sportswear apparel, Tommy Hilfiger (New York) will be available in more than 600 Kohl’s (Menomonee Falls, Wis.) In 100 Kohl’s locations, the brand will reportedly have a larger presentation, with more space and fixturing reflecting Hilfiger’s red, white and blue brand colors.

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On Our Radar: “Vans-tastic” Christmas Window Display, Glasgow, U.K.

VMS

To create the ornament’s futuristic look, Black poured differently colored layers of acrylic paint onto spheres, allowing the colors to flow and drip down, ultimately lending a marble-like look. Vans is most known for its skateboarding shoes and apparel featuring unusual designs and patterns. store in Glasgow, U.K.,

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Macy’s Honors Black History Month with Illusory Window Display

VMS

C ONCEPT: A SERIES OF windows honoring Black History Month combines bold patterning with optical illusions, creating a sense of depth in an otherwise compact space. With nods to traditional African and Eastern textiles, her designs directly impacted the wallpaper and bold patterning surrounding the apparel. WORK OF ART.

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PACKAGING DESIGN IDEAS FOR HOLIDAY 2023

CRP

Some examples include: non-laminated paper bags and boxes, paper or poly compostable mailers, plastic bags or poly bags made with BDP®, and bagasse apparel/accessory bags. This zero-waste gift solution is inspired by Furoshiki and appeals with its bright colors. This assessment is solely based on color.

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How to Run a Successful Thrift Store

Compliantia

You can also use color-based discounts to make sure you aren’t overpricing any products. Just use different colored price tags for your products and then announce discounts on items with price tags of a particular color. Group apparel and footwear by size, color, gender, and styles. Image source.

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Influencer-Inspired Packaging Trends 2023

CRP

Underwear brand Parade surprises and delights its customers with their e-commerce packaging, using bright colors and a quirky tone of voice that engages the recipient at every touch point. Trending colors, innovative shapes, and high-quality materials are ways to stand out and make a strong first and lasting impression.

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