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What the rise of real over aspirational marketing means for lingerie retail

Inside Retail

The demise of the unattainable, airbrushed and aspirational model, and the movement towards a more realistic reflection of society in the intimate apparel retail sector, is not merely a trend, it’s a new way of doing business. It was valued at US$200 million in 2022.

Marketing 259
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Why New Balance is putting people at the heart of its new store concept

Inside Retail

New Balance recently revealed a new retail concept store at Paragon Shopping Centre in Singapore centred on experience and carrying a curated selection of footwear and apparel that caters to athletes and fashion enthusiasts. Brand values Hefer said that the New Balance brand has always been known for quality, fit and craftsmanship.

Balance 130
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Intersection of sport and culture: what’s behind New Balance’s rapid growth

Inside Retail

In the fiercely contested and competitive footwear and apparel space, New Balance is one of the fastest-growing global sports brands, with the organisation attracting and engaging the next generation of customers. New Balance is also expanding in Australia, this month opening a new concept store in Bondi Junction , Sydney.

Balance 264
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Nicobar, the mindful Indian brand that is on the cusp of global expansion

Inside Retail

A prime example is the brand’s latest apparel collection, Bodhi, which features bold and floral prints and flowing silhouettes to evoke feelings of serenity. It’s about creating a design environment which has a balance between chaos and discipline,” he explained. Next year, we are going to announce two big collaborations,” Rai said.

Expansion 130
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How US Polo Assn blends sport and retail to drive billions in global sales

Inside Retail

billion in global retail sales in 2023 , US Polo Assn, the official brand of the United States Polo Association, is reaping the rewards of its strategic expansion across continents, robust digital presence and investment in forging key partnerships. With a resounding $2.4 This series recently won a prestigious Gold LIT Award,” he said.

Strategy 147
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Can Allbirds make a comeback with a new CEO and transformation plan?

Inside Retail

Two-and-a-half years post-initial public offering (IPO), the company’s market capitalisation had diminished to about US$116 million in after-hours trading on March 12, and it had less than US$130 million in cash on its balance sheet. From Warby Parker, Allbirds and others; the CEO touts the new cash to fund capex and store expansion.

Planning 130
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Sneakers for all: How online marketplace Kicks Crew plans to take over the world

Inside Retail

Back in March, it secured USD$6 million in Series A funding, which it will use to increase its foothold in the US market and attract talent across engineering, products, and its marketing team. Expansion on the cards. As this market is built off demand for low supply, there has been a drop in resale prices.

Planning 130