VMS

NOVEMBER 30, 2022

The sporting goods retailer has existed for elite athletes as a wholesale brand for more than 100 years, being the “official ball of everything” from tennis to golf. For aspiring sportspeople, Wilson products existed on a par with everything else in department stores and retailers like Dick’s Sporting Goods.

Sporting Goods 52

Sporting Goods Apparel Advertising Department Stores 52

Inside Retail

AUGUST 14, 2023

The tournament in Australia and New Zealand promises to be among the most popular standalone women’s sporting events ever held , with FIFA expecting viewing figures of some two billion, despite time zone differences that make it difficult for many Europeans and Americans to tune in.

Sporting Goods 246

Sporting Goods Advertising Merchandising Tailored 246

VMS

JANUARY 18, 2022

The trademarks were for virtual goods including electronics, décor, toys, sporting goods and personal care products. Walmart filed three applications under “Walmart Connect” – its digital advertising arm – for a financial exchange for virtual currency and advertising.

Sporting Goods 98

Sporting Goods Visual Merchandising Advertising Merchandising 98

VMS

JANUARY 18, 2022

The trademarks were for virtual goods including electronics, décor, toys, sporting goods and personal care products. Walmart filed three applications under “Walmart Connect” – its digital advertising arm – for a financial exchange for virtual currency and advertising.

Sporting Goods 89

Sporting Goods Visual Merchandising Advertising Merchandising 89

VMS

DECEMBER 20, 2022

Further uptown, Wilson Sporting Goods opened a neighborhood store on the Upper East Side. Advertisement. Advertisement. With a mix of terrazzo and wood floors, earth-toned ceramic presentation walls and a series of repeating archways, the environment speaks to the retailers Mediterranean roots.

Curate 106

Curate Sporting Goods Advertising Accessories 106

VMS

JANUARY 17, 2023

We’d be remiss if we failed to mention the other exciting content in this issue, including an in-depth case study on Wilson Sporting Goods’ physical concepts; the “Bombshell” Victoria’s Secret High Line pop-up; and a Two-Minute Tour on New York’s SoHo – November/December is historically our “New York” edition after all!

Visual Merchandising 78

Visual Merchandising Sporting Goods Art Merchandising 78

Inside Retail

MARCH 29, 2022

Phil Knight, the co-founder of Nike, famously once said he hates advertising. Today, that’s what good brands do – help their audience be better. ” At the time, Phil was breaking the mould. Brand-tracking research and in-store sales told us we were onto something. We put the foot to the floor.

Strategy 130

Strategy Balance Advertising Sporting Goods 130