Advertising, Merchandising and Strategy

“We are still in the early innings”: Liquid Death’s SVP of strategy

Inside Retail

MAY 14, 2024

In March, the beverage brand closed a US$67 million financing round, giving the company a US$1.4 By that, I mean, there’s a fandom around Liquid Death that’s actually more synonymous with your favorite band and we see that translate when you look at our apparel and merchandise sales.” In 2023, Liquid Death had over 3.3

Strategy

Strategy Advertising Marketing Social Media

The return of Tigerlily: An in-depth interview with the new CEO

Inside Retail

OCTOBER 20, 2021

That goes from expense optimisation, to digital strategy, to products. With that strategy comes demand creation. We signed up with two new agencies in September as well, so we’re rolling out much more aggressive social media advertising and Google Shopping campaigns. We are currently using recycled materials for our tags.

Strategy

Strategy Line Management Social Media

Create Retail Today

“We are still in the early innings”: Liquid Death’s SVP of strategy

The return of Tigerlily: An in-depth interview with the new CEO

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