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The story behind Australia’s first online homewares supercentre

Inside Retail

The website enables customers to shop by product category, by room, by retailer, or by a curated design board – by integrating the existing online store of different specialty retailers. Why wouldn’t we shop like that in the digital space,” Gremos said. But, retailers involved must have a physical store presence.

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So you think it’s time for a digital transformation. Read this first

Inside Retail

Rather than trying to do it all at once, you could start by considering one geographical market at a time, or testing the online channel via specialty retailers. Digital transformation isn’t as simple as quickly hiring a digital marketer and hoping for the best. Brand awareness and marketing strategy. People power.