How Nike’s AR hoodie brings the metaverse closer to the street
Inside Retail
JULY 31, 2022
Created in partnership with Nike’s Web3 creator studio, RTFKT (pronounced “artefact”), the RTFKT x Nike AR Hoodie begins as a non-fungible token (NFT). It can be worn as a digital garment on RTFKT CloneX avatars and forged (meaning manufactured) as a physical hoodie for those who own the NFT.
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