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Analysis: Competition and compassion in sports sponsorship

Inside Retail

NOVEMBER 24, 2021

As the most viewed form of television programming, sport is a goldmine for advertisers. Among the most prolific signings from the new rule is between Louisiana State University star gymnast, Olivia Dunne and WME sports agency. Dunne, who has more than 5.7 Today’s audience values honesty and, above all, authenticity.

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