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Ad-bots and ad-blockers are skewing your analytics

Inside Retail

Most digital marketers like to think of themselves as data-driven, particularly in a retail context. The actual transactions are still happening, but these are often not either not tracked, or not attributed to any marketing campaigns, which undervalues paid media, affecting decisions around budget allocation and campaign optimisation.

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How to Audit Your Beer and Wine Retail Stores

Compliantia

Despite being a mature category, the alcoholic beverages market continues to grow. Signs that advertise and market alcohol are also heavily regulated. For example, California enforces limits to how much space can be used to advertise beer and wine. This is great news for retailers specializing in beer, wine, and spirits.

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article thumbnail

How to Audit Your Beer and Wine Retail Stores

Compliantia

Despite being a mature category, the alcoholic beverages market continues to grow. Signs that advertise and market alcohol are also heavily regulated. For example, California enforces limits to how much space can be used to advertise beer and wine. This is great news for retailers specializing in beer, wine, and spirits.

Display 52
article thumbnail

How to Audit Your Beer and Wine Retail Stores

Compliantia

Despite being a mature category, the alcoholic beverages market continues to grow. Signs that advertise and market alcohol are also heavily regulated. For example, California enforces limits to how much space can be used to advertise beer and wine. This is great news for retailers specializing in beer, wine, and spirits.

Display 52