How Nike’s AR hoodie brings the metaverse closer to the street
Inside Retail
JULY 31, 2022
It’s no surprise that the largest sports apparel brand in the world, Nike, has bridged the physical and digital divide. It can be worn as a digital garment on RTFKT CloneX avatars and forged (meaning manufactured) as a physical hoodie for those who own the NFT. We’re starting to see NFC tags emerge more in apparel.
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