Protest kits and anti-sponsor ads: How brands are handling the World Cup
Inside Retail
NOVEMBER 16, 2022
To be fair, there will be some small signs of protest on the pitch, such as Belgium’s rainbow-coloured away kit, made by Adidas , in support of LGBTQIA+ rights, and the “One Love” armbands, which will be worn by the English and Welsh teams during the tournament. Too little too late. This is the new reality,’” he said.
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