Remove author kevin-small
Remove Advertising Remove Marketing Remove Other
article thumbnail

Protest kits and anti-sponsor ads: How brands are handling the World Cup

Inside Retail

To be fair, there will be some small signs of protest on the pitch, such as Belgium’s rainbow-coloured away kit, made by Adidas , in support of LGBTQIA+ rights, and the “One Love” armbands, which will be worn by the English and Welsh teams during the tournament. Too little too late. This is the new reality,’” he said.