Exhibitor Archive: Claude Hopkins, Bissell Carpet Sweepers, and the 1893 Chicago Exhibition
Trade Show Booth Companies - Trade Group
AUGUST 30, 2022
But what interests me is how Bissell became the launching pad for modern American advertising. Claude Hopkins recounts the story of his working for Bissell in his autobiography, My Life in Advertising. His opportunity came when he butted heads with the then Dean of Advertising, John E. Conclusion: unique offers and follow-ups.
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