The next billion shoppers: Where they live and how they’re changing retail
Inside Retail
MAY 7, 2023
E-commerce sales in Asia are expected to nearly double between 2021 and 2025,” Simone Morandi, growth markets commerce lead at Accenture Song, the company’s digital agency, told Inside Retail. Digital native purchasers are mostly Gen Zers and older Gen Alphas who will be between 15 and 34 years old in 10 years. per cent in 2023.
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