Inside Retail

MAY 29, 2024

Notably, this is when many retailers are advertising End Of Financial Year (EOFY) sales. Trust issues Scammers are adopting new technology, such as artificial intelligence, and more elaborate methods to steal from online shoppers, with copycat sites and advertisements difficult to distinguish from the real deal. Who’s footing the bill?

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Social Media Advertising Shopping Consumer 266

Inside Retail

AUGUST 17, 2023

Some of the world’s biggest advertisers, from food giant Nestle to consumer goods multinational Unilever, are experimenting with using generative AI software like ChatGPT and DALL-E to cut costs and increase productivity, executives say. “The savings can be 10 or 20 times,” Read said in an interview.

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Advertising Social Media Marketing Consumer 245

Inside Retail

MARCH 26, 2023

Amid the rise of fast fashion and social media platforms accelerating consumptive behaviour, it appears that many Australians aren’t wearing or re-wearing the clothes they purchase. People can demand transparency from businesses [and] informed buyers can force industry to drop unsustainable practices.

Fashion 246

Fashion Consumer Social Media Other 246

Parcel Pending

MAY 3, 2023

Social Shopping for Product Discovery Social media platforms will continue to be an essential part of the marketing mix for most retailers through product pages on social media networks, paid advertising, or organic marketing campaigns. October 14, 2022. What is Social Commerce? March 21, 2022.

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Social Media Consumer Shopping Marketing 52

Inside Retail

JUNE 20, 2022

Many of these products will only be fully realised in the next 10 to 15 years,” he said. The social media giant also just announced it will be launching a digital clothing store where customers can purchase designer outfits for their avatars from brands such as Balenciaga, Prada and Thom Browne.

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Art Social Media Strategy Reimagine 130