Why Amazon challenger Temu is so addictive to shoppers
Inside Retail
SEPTEMBER 7, 2023
Value Many Australians might associate “made in China” with cheap price tags and low quality. Temu claims it can offer these prices as a result of cutting out the middlemen in the supply chain. Temu entered the market at a time when consumers were grappling with global inflation, leading them to seek “value”. Loyalty program.
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