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Better together: Why partnerships are the future for retail in Southeast Asia

Inside Retail

The past 12 months have certainly been a rollercoaster ride for the retail sector across Southeast Asia. In fact, the forced acceleration of digitisation across the region means that Google, Temasek and Bain estimate that the e-commerce industry in the six largest Southeast Asian markets will reach approximately $172 billion in value by 2025.

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Three key trends in retail strategy for 2023

Inside Retail

Yet consumer demand is not wavering and fashion trend cycles are shorter than ever due to social media, fast fashion, and technology. This is forcing brands to evaluate their business models and get resourceful with their marketing budgets to stay competitive.

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