How retailers are racing to meet the needs of older online shoppers
Inside Retail
JUNE 22, 2021
The Australia-based website offers fashion, footwear, homewares, garden, health, food, liquor and gifts, with brands and products selected by the Starts at 60 team to meet older shoppers’ needs. Let’s face it – this generation has run a household for decades, so some of the marketing stunts used on younger generations really fall flat here.”.
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