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How to Win in Retail: Less Science, More Art

Retail Prophet

AUGUST 11, 2023

And how to do this when superior selection, convenience and price have largely become the domain of large international marketplaces and mega-chains, and digital advertising is relentlessly more expensive while declining in its effectiveness? Because, as it turns out, attracting attention and promoting recall are what art does best.

Art

Art Consumer Artistic Form

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