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Skin deep: Why Camilla and Marc, H&M and Jurlique are embracing ageing

Inside Retail

SEPTEMBER 22, 2021

In 2016, H&M selected then 60-year-old model Gillean McLeod as the star of its swimwear collection. High end beauty, fashion and lifestyle brands have been some of the slowest categories to really embrace the use of mature models for genuine marketing purposes (not just for a quick PR stunt). ” The fashion industry grows up.

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Fashion Social Media Accessories Accessories 246
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Analysis: Competition and compassion in sports sponsorship

Inside Retail

NOVEMBER 24, 2021

As the most viewed form of television programming, sport is a goldmine for advertisers. million) of his Adidas-clad jersey in the first 12 hours – by the first four, Ronaldo had already smashed the record of the highest daily sale on a single sports merchandise site outside North America. million ($60.5

Apparel 130
Apparel Merchandising Advertising Accessories 130
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