Remove Advertising Remove Focal Point Remove Interior Remove Visual Merchandising
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The Art & Science of Visual Merchandising [Inside the Evolution of Retail]

Rose

Pose the question “what is visual merchandising?” In years past, visual merchandising strategy consisted largely of displays, fixtures and signware designed to attract, engage and motivate a customer toward making a purchase — part of a retail experience that could be described as transactional. Aspirational Retailing.

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First Asia Pacific Adidas Flagship in Myeongdong, Seoul

Retail Focus

How to meet the display needs of massive product volume and varied VM(Visual Merchandising) tool combinations? Parallel linear metal strips conceptually derived from the iconic adidas logo as a key motif is not only highlighted on the facade, which extends all the way in, visible in many places among the shop interiors.

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Set the Scene

VMS

Swooping shaped lighting fixtures are bringing a soft edge to retail and restaurant interiors this year, creating balance in relation to angular and digital features. Its minimalist structural aesthetic, inspired by Nordic Classicism, enhances outdoor environments without becoming a focal point. C URVES ARE BACK in vogue.