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The Art & Science of Visual Merchandising [Inside the Evolution of Retail]

Rose

Pose the question “what is visual merchandising?” In years past, visual merchandising strategy consisted largely of displays, fixtures and signware designed to attract, engage and motivate a customer toward making a purchase — part of a retail experience that could be described as transactional. Aspirational Retailing.

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First Asia Pacific Adidas Flagship in Myeongdong, Seoul

Retail Focus

How to meet the display needs of massive product volume and varied VM(Visual Merchandising) tool combinations? The see-through steps eliminates the blockiness of the central staircase, allowing faintly visible scenes behind to show, making it the visual focal point on this level.

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Set the Scene

VMS

Yellow Goat Design POST CATEGORIES MANUFACTURER: Yellow Goat Design PRODUCT CATEGORY: Lighting Louis Poulsen’s PH5 Finished in the muted pastels of the season The PH5 pendant makes a striking, structural focal point and gives off soft, gentle illumination. Louis Poulsen POST CATEGORIES MANUFACTURER: LS Lighting Corp.

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Throwing it Back

VMS

Statement pieces are having their say, too, with larger-than-life pendants and chandeliers making focal points in retail and restaurants, and flush mounts phasing out the recessed lighting that’s had a hold on the market for years. Features matte black enamel conical shades for a classy, brassy focal point. Advertisement.