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Why Amazon challenger Temu is so addictive to shoppers

Inside Retail

Value Many Australians might associate “made in China” with cheap price tags and low quality. An effective marketing strategy Unlike other e-commerce platforms that focus on functional benefits such as saving money, Temu caters to consumers’ emotional needs. It also works especially well with sales promotions.

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Shifting tides: Southeast Asian consumers adapt spending amid challenges

Inside Retail

A recent study conducted by Dentsu, the renowned advertising agency, sheds light on the evolving spending habits of Southeast Asian consumers, revealing a shift in preferences and priorities as they navigate the challenges presented by the economic climate. 2023 ended at 6.0 The team has observed more diversity in loyalty programme design.

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