The Four Ps of Retail Business: Mastering the Basics of Retail for Your Business
RetailMinded
JULY 6, 2024
The 4Ps of retail management are: product, place, price and promotion. Understanding Your Target Market and Their Needs You need to know who you’re selling your product to. For small retail outlets, this might mean offering goods that aren’t available in big department stores, giving you an edge in the market.
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