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The Four Ps of Retail Business: Mastering the Basics of Retail for Your Business

RetailMinded

The 4Ps of retail management are: product, place, price and promotion. Understanding Your Target Market and Their Needs You need to know who you’re selling your product to. For small retail outlets, this might mean offering goods that aren’t available in big department stores, giving you an edge in the market.

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The Art & Science of Visual Merchandising [Inside the Evolution of Retail]

Rose

In years past, visual merchandising strategy consisted largely of displays, fixtures and signware designed to attract, engage and motivate a customer toward making a purchase — part of a retail experience that could be described as transactional. That’s because the retail experience is evolving.