Inside Retail

SEPTEMBER 7, 2023

Value Many Australians might associate “made in China” with cheap price tags and low quality. An effective marketing strategy Unlike other e-commerce platforms that focus on functional benefits such as saving money, Temu caters to consumers’ emotional needs. It also works especially well with sales promotions.

Advertising 130

Advertising Promotion Strategy Consumer 130

Trade Show Booth Companies - Trade Group

MARCH 11, 2024

That’s why it’s somewhat surprising that advertising agencies and brands have been slow to see the massive imaginative potential of our highways. A mobile tour is a term used by experiential marketers. The idea is relatively new, and it’s doubtful the current name will last. Is it lighthearted and fun like the movie Tag?

Advertising 52

Advertising Promotion Marketing Engagement 52

Rose

MARCH 24, 2020

In years past, visual merchandising strategy consisted largely of displays, fixtures and signware designed to attract, engage and motivate a customer toward making a purchase — part of a retail experience that could be described as transactional. And, yes, the idea is still to influence shoppers to make purchases.

Visual Merchandising 64

Visual Merchandising Merchandising Art Display 64

Creative Displays Now

MARCH 8, 2022

New merchandisers and creators are making their way into the market, and if your packaging doesn’t catch your audience’s attention, they’ll go for the brand that does. Retail-ready display cases promote your brand and products, and they save retailers money by reducing labor expenses.

Display 98

Display Merchandising Color Consumer 98