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Untapped potential: David Jones’ CMO talks retail media move

Inside Retail

What these services offer is access to a large and often diverse customer base, and the ability for brands to advertise their products to potential customers at the moment they’re looking to buy. Key to David Jones’ newly launched retail media network, Amplify, is the department store’s customer base, Holloman explained.

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How retailers are racing to meet the needs of older online shoppers

Inside Retail

The team is also working with vendors to ensure product images and advertising reflect its target audience – like the national TVC and print campaign starring comedian Jean Kittson that Starts at 60 itself is rolling out in conjunction with the launch of its online retail offer. “We

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VMSD’s 2021 Designer Dozen: Future Proofing

VMS

How do you see the role of physical stores changing in the future? The past 10 years have been hard on the retail industry, especially on department stores. Stores will be the brand message and showroom for online businesses. Advertisement. Advertisement. Advertisement. Courtesy of Bloomingdale’s, NY.

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The History of the Clothes Hanger and a Collection by NAHANCO

Nahanco

Curators at major costume museums agree that clothes hangers were probably not made until after 1850. Tailors and clothing merchants were quick to see that these specialty hangers could be used to advertise their businesses. advertising that often far outlasted the clothing. Clothes were worn daily, even slept in. This is an T.