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Behind Abercrombie & Fitch Co’s record results lies a decade-long reinvention

Inside Retail

MAY 29, 2024

At the time, Abercrombie & Fitch was still struggling to find its footing following the exit of CEO Michael Jeffries, who stepped down in December 2014 after 11 consecutive quarters of sales decline. Abercrombie & Fitch Co’s portfolio includes Abercrombie & Fitch, Abercrombie Kids, Hollister and Gilly Hicksin.

Advertising 130
Advertising Consumer Fashion Expansion 130
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How to Attract College Students Online

Parcel Pending

MARCH 6, 2021

This is especially important as student consumer trends indicate a shift to almost entirely online purchasing. Of those, 28% indicated they would add more online advertising, 18% would invest in more content marketing , 15% would pursue more organic growt h, and 12% are looking to enhance their social media marketing strategy.

Social Media 52
Social Media Strategy Marketing Management 52
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