Inside Retail

DECEMBER 6, 2021

In July 2020, more than 1,000 global companies temporarily stopped paid advertising on Facebook in protest of the proliferation of hate speech and misinformation on the platform. The outdoor brand appears to have deleted its US Facebook page and still doesn’t pay for advertising on the site. .

Social Media 130

Social Media Advertising Outdoor Marketing 130

Inside Retail

NOVEMBER 24, 2021

As the most viewed form of television programming, sport is a goldmine for advertisers. In 2018, tennis ace Roger Federer signed a 10-year deal with Uniqlo to replace his former endorsement with Nike. Each has their own sub-brand under Nike Inc.,and Today’s audience values honesty and, above all, authenticity.

Apparel 130

Apparel Merchandising Advertising Accessories 130

Inside Retail

AUGUST 15, 2022

I was two weeks into the job and had come from a marketing background. Hannah Spilva and Verity Tuck came from an advertising background but wanted to revolutionise the online gifting world. However, acting on inclusivity is often deprioritised due to the unique requirements and perceived market size.

Fashion 130

Fashion Gifts Management Marketing 130