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The Importance of Word of Mouth in Retail Marketing

Creative Displays Now

Word-of-mouth marketing or word-of-mouth advertising refers to your customers’ casual, organic conversations about your products, services or brand. WOM marketing is free — you only need to provide valuable products that satisfy consumer needs and the kind of service that makes them feel seen and heard by your brand.

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6 Things You Need for Retail-Ready Packaging

Creative Displays Now

Small details like the music played over the speakers and the layout of the shelves and clothing racks set the customer’s journey in motion, often unbeknownst to the consumer themselves. These same rules and standards apply to retail packaging. This makes retail packaging design more important than ever.

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The Art & Science of Visual Merchandising [Inside the Evolution of Retail]

Rose

In years past, visual merchandising strategy consisted largely of displays, fixtures and signware designed to attract, engage and motivate a customer toward making a purchase — part of a retail experience that could be described as transactional. Manufacturers often provide such promotional tools; don’t hesitate to use them.