Advertising, Consumer, Engagement and Promotion

Shifting tides: Southeast Asian consumers adapt spending amid challenges

Inside Retail

JANUARY 22, 2024

Consumers in Southeast Asia (SEA) find themselves at the crossroads of economic uncertainty, grappling with surging inflation and heightened concerns about their overall financial well-being. As the region looks ahead to 2024, consumers across SEA are actively adjusting their spending behaviours to cope with economic challenges.

Consumer

Consumer Engagement Strategy Advertising

Ethics and empathy: It’s time to go hard on soft measures

Inside Retail

JUNE 6, 2022

The four Ps – product, price, place and promotion – have been the strategic marketing pillars of business for longer than even I’ve been in the game. NRMA has become known for empathetic treatment of its customers, reflected through its advertising campaigns.

Advertising

Advertising Marketing Perspective Gifts

Create Retail Today

Shifting tides: Southeast Asian consumers adapt spending amid challenges

Ethics and empathy: It’s time to go hard on soft measures

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