Djokovic-backed drinks brand Waterdrop taps into water-bottle trend
Inside Retail
JANUARY 11, 2024
Novak Djokovic was the only athlete at the 2023 Australian Open to use Waterdrop’s reusable stainless steel tumbler, but a year later, more players have backed the bottle, which has been designated as the tournament’s official on-court player bottle. Frank Green now retails their own purpose-built car cup holder.
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