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When Balenciaga met Fortnite: Why luxury and gaming are joining forces

Inside Retail

This new campaign extends beyond an advertising stunt. International high-end fashion brings theatre, status, and hype – necessary ingredients to encourage early adoption and mass engagement with digital natives. Several items from the physical collection are already circulating on secondary marketplace StockX.

Fashion 264
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6 Essential Online Marketing Tips & Ideas For Growing Your Business In 2022

Retail Focus

It is circulated in the market that the Google Chrome browser has taken the decision to not support third-party cookies. In an extension of this scenario, there are a few things that will strengthen soon: Most businesses will adopt digital marketing as the ultimate advertising strategy. Further, these data are used for advertisements.

Marketing 130
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Three interesting ways retailers are using TikTok

Inside Retail

Compared to more established social media platforms, TikTok is still beefing up its solutions and services for businesses, and shopping functionality (outside of China) is still some way off. But there are plenty of ways for retailers to engage with users. Tapping into subcultures. billion views. TikTok made me buy it’.