Nikeland is just the beginning of Nike’s bid to win over Generation Alpha
Inside Retail
NOVEMBER 22, 2021
It’s a space for kids to do what they love within the surroundings of a Nike branded environment. From December, the sports apparel brand will take Nikeland to the next level. It’s a clever way of encouraging kids to come into the Nike store and connect with the brand in a way they’re familiar with and that interests them.
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