Nikeland is just the beginning of Nike’s bid to win over Generation Alpha
Inside Retail
NOVEMBER 22, 2021
“Our ultimate goal is to help kids make sport a daily habit for a lifetime, and I think that starts by reframing the discussion so that you don’t ‘do sports,’ you ‘play sports’,” Cal Dowers, global vice president and general manager for Nike Kids, said. From December, the sports apparel brand will take Nikeland to the next level.
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