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Nikeland is just the beginning of Nike’s bid to win over Generation Alpha

Inside Retail

Roblox, Minecraft and Fortnite all have creator modes where players have a lot of freedom and resources to design their own games. It’s essentially a no-code version of game design and development similar to websites such as Squarespace, Wix and Shopify. From December, the sports apparel brand will take Nikeland to the next level.

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