Advertising Artistic Concept Reimagine 
Inside Retail
JANUARY 5, 2023
When someone mentions Pan Am, most people think of the former US airline that Leonardo DiCaprio portrayed in the hit film “Catch Me If You Can” as a con artist disguising himself as the airline’s pilot. The newlyopened Pan Am flagship store is among them, introducing a design concept adopting the regional characteristics of Seongsu-dong.
Inside Retail
SEPTEMBER 11, 2021
Many beauty retailers are reliant on physical experiences, but as we remain in lockdown, savvy brands are reimagining how to deliver new engaging experiences virtually by leveraging new technologies. Reimagining the physical store . Shoppers are also able to book physical sessions with Shiseido’s hair and makeup artists in the Salon.
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Design Wanted
SEPTEMBER 3, 2021
Taking inspiration from Instagram, Korean designer Junu Kim has created a futuristic car concept promoting self-expression. The competition brief invited students from 15 prestigious international schools to reimagine “what human experiences will be like in the New Normal.”
Inside Retail
AUGUST 12, 2022
But his work allowed much of the world to reimagine itself through clothing. The ready-to-wear concept by a couturier had been launched just a few years earlier when Yves Saint Laurent created Saint Laurent Rive Gauche in late 1966. Calvin Klein had responded with hyper-masculine underwear and hyper-masculine advertising.
Barber Design
APRIL 22, 2020
This philosophy inspired the shoe store design concept here, with a high tech ‘cave’ based on the unique shape of the shoes and the idea of creating a ‘a shelter for our ancestors.’ We did some initial concepts for Covent Garden and some designs for their shops in Brazil, which were tremendous fun to work on. Likelihood.
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