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How boutique retailers won by discarding the department store playbook

Inside Retail

The landscape of retail has dramatically changed with the rise and domination of e-commerce but there is still demand for bricks-and-mortar spaces that inspire customers with their curated offerings. Multi-brand retail boutiques like Melbourne’s Filly Stable are reviving and reimagining the in-person retail experience.

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Victoria’s Secret launches a World Tour – its new ‘catwalk show’ 

Inside Retail

The reimagined show, which will be webcast internationally, is part of the brand’s “commitment to championing women’s voices, perspectives and experiences”. The film focuses on the VS20 – a group of 20 creatives from Bogota, Lagos, London, and Tokyo – who will create four fashion curations.

Artistic 236
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The Ragged Priest opens flagship store in Seven Dials

Retail Focus

The new flagship store on 45 Neal Street provides a revitalised space designed using salvaged and recycled materials, including a 200-year-old church floor and reimagined Eko-ply fixtures made from recycled plastic.

Reimagine 174
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New Stores in New York Signal Hope for Big Apple Retail

VMS

Supporting the staircase is a 49-foot-high wall that doubles as a vertical gallery displaying curated artwork, both commissioned and from the Hermès collection. Mulberry, a purveyor of handbags, accessories and outerwear, celebrates its British heritage in a new location on Wooster Street. Advertisement. PHOTO GALLERY (17 IMAGES).

Curate 106
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The strategic thinking behind Sportscraft’s first-ever swimwear collection

Inside Retail

Reimagining and expanding a core product offering with capsule collections and brand collaborations to tap into different markets are two ways established brands can provide greater value proposition to existing customers and when executed right, can be a real power move.

Curate 246
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Apple Brompton Road celebrates creativity with vibrant design and events featuring local artists

Retail Focus

Created for Getty Museum and brought to life through Apple technology, the purpose-built app showcases the possibilities of creativity by reimagining the seminal artist’s work. The 200-person store team helps customers learn about Apple products, and offers advice on monthly financing options and the Apple Trade In program. BST in London.

Artistic 313
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Frasers Group unveils new Frasers multibrand store concept in Wolverhampton

Retail Focus

Designed as an inspirational place to meet, explore and shop; Frasers boasts a range of beauty, fashion, premium and contemporary accessories and designer childrenswear. In the heart of the store, customers will find coveted accessories from the world’s most sought after brands including COACH, Mario Valentino, DKNY and Michael Kors.

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