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Pricing and consumer perception: Why fast-fashion brands launch premium ranges

Inside Retail

Inside Retail spoke to Rosanna Iacono, CEO and advisor at The Growth Activists, to unpack the potential strategies driving fast-fashion brands to enter the premium garment space. Fast fashion brands have been curating elevated collections as part of their merchandise strategy for many years now but with varying levels of success.

Fashion 130
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“Running is on trend right now”: New Balance expands hybrid retail model

Inside Retail

“By seamlessly blending physical and digital experiences, the UCC Chadstone store leans into the way local consumers like to shop while reinforcing our physical brand presence in Australia.” The post “Running is on trend right now”: New Balance expands hybrid retail model appeared first on Inside Retail Australia.

Balance 264
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Vicinity Centres’ marketing and brand GM Amy Wotton on DFO’s retail refresh

Inside Retail

Data from the Australian Bureau of Statistics (ABS) shows that outlet shopping has seen steady growth over the past few years, as an increasing number of consumers seek value-driven shopping experiences, driven by economic factors such as the rising cost of living. As a touch point, we measure brands and energy.

Marketing 130
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Levi’s GM for Southeast Asia explains why the region “holds immense potential”

Inside Retail

The grand reopening of Levi’s Bangkok flagship at CentralWorld marks a significant milestone in the brand’s direct-to-consumer trajectory and speaks to its commitment to the region. The region holds immense potential, with its vibrant markets and growing consumer base of young millennials and Gen Z shoppers.

Apparel 147
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A David v Goliath showdown unfolds: Emerging toy company defying industry titans

Inside Retail

From modest beginnings in the world of book trading to curating a diverse array of brands, including the recent sensation, Kazaang, BMS Brands has epitomised the spirit of the underdog since its inception. Its current range of products is strong and continually growing to adapt to the needs and wants of the consumer.

Artistic 130
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Net-a-Porter, Ssense, Farfetch: How luxury’s e-commerce leaders stack up

Inside Retail

Third-party online retailers have proven that consumers prioritise the acquisition of the product over the in-store purchase experience. Inventory defines image The inventory strategy adopted by luxury e-commerce retailers has a direct effect on their ability to build a coherent brand.

Curate 130
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How Chinese jewellery giant Lukfook aims to become a global brand

Inside Retail

In a glamorous unveiling that brought a touch of sparkle to Kuala Lumpur, Chinese jewellery retailer Lukfook Group recently marked a significant milestone in its international expansion strategy with its first Lukfook Joaillerie boutique in Malaysia.

Boutique 113